Fillip
Fillip is a mobile fuel wallet designed specifically for small businesses. They approached our team with the task of creating a data-first marketing strategy to increase brand awareness and grow engagement ahead of their corporate launch.
The Task
Creating a Marketing Strategy and Redesigning the Website
Fillip's main challenge was to stand out in a saturated industry and appeal to small businesses while presenting themselves with legitimacy amongst larger companies. The UI/UX designer was tasked with creating a data-first marketing strategy and redesigning the website to appeal to the target audience and differentiate Fillip from major credit card companies.
The Role
Lead Visual Designer
As the lead visual designer, I worked alongside a copywriter to expand Fillip's visual identity and establish a voice. With a more defined brand, Fillip could enter the market confidently. Using the newly established brand, I led the redesign of Fillip's website and marketing campaign.
The Solution
Increased Brand Awareness and Sign-Ups
By using a data-first approach and redesigning the website and marketing campaign, Fillip's brand awareness and sign-ups grew by 2X month over month. The redesign also helped Fillip stand out in a crowded market and establish legitimacy amongst larger companies. The project can be viewed on Fillip's website.
Social Media
Content-creating & paid advertisements
Next Project: Net Zero