Introduction
Bone Appétit! is a solution to all your dog food-buying woes. The goal was to create an app that not only allowed users to purchase their dog food easily but also be able to make an informed purchasing decision.
The app allows you to explore food, view detailed ingredient breakdowns, and easily compare different foods.
The MVP of this project will be developed as a mobile app rather than a web-based to showcase our mobile design skillset, and to help a user on the go!
The app allows you to explore food, view detailed ingredient breakdowns, and easily compare different foods.
The MVP of this project will be developed as a mobile app rather than a web-based to showcase our mobile design skillset, and to help a user on the go!
Role
Design a cohesive easy to use interface, that would appeal to a broad range of users
Provide a seamless exploration and purchasing experience.
Create clear subscription vs 1-time purchase paths
Provide a seamless exploration and purchasing experience.
Create clear subscription vs 1-time purchase paths
Kickoff
In this project, we took a user-centred design approach that proved to be quite effective in our design efforts.
My approach consisted of competitive analysis, user interviews, and most importantly our persona hypothesis construction. We started out by asking ourselves some initial key questions.
My approach consisted of competitive analysis, user interviews, and most importantly our persona hypothesis construction. We started out by asking ourselves some initial key questions.
Who is this product for?
Who is an out biggest competitor?
What is the primary need of the user?
What is the most important goal of the business?
What challenges could the user face while using the app?
What challenges could the user face while using the app?
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