The Challenge
Torchlight Bioresources required a new logo and images to accompany their project "Heat New Glasgow".
As this project would be the first of many presented across Canada the logo needed to be able to be adapted for each project.
The image needed to be recognizable as the community of New Glasgow while showing that the district energy network could eventually connect to more than 90% of the buildings in the Town, this would include houses, the business district, schools and hospitals.
The Solution
I used a simple continuous line to represent New Glasgow's town hall (Downtown), houses(community) and trees (energy source). The line connects all three and creates a network. This concept will be reproduced to represent the other projects.
The image itself was carefully designed around the layout of New Glasgow. Ensuring that I used landmarks to connect the individual community spaces. This image will be used across the website, marketing campaigns and print collateral.
Next project: Forged Coast